What Is Predictive Advertising & Why Do You Need It?

Posted by @audreylaine, Wed, Apr 11 9:37am

Like AI and machine learning, predictive analysis has become a bit of an Internet buzzword in the last few years.

The technology already has a wide variety of applications for marketers — predictive advertising is just one of them.

If you’re among the many who are still fuzzy about what predictive analysis is, here’s a rundown on how it’s changing the way marketers advertise today.

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