What is Advocacy and Community on Social Media?

Posted by @audreylaine, Apr 26, 2018

At the heart of every successful organization are its advocates. Advocates come in many forms; customers, employees, fans, and influencers. Advocacy and community is all about building relationships that engage and empower these individuals, enabling you to build a following who will sing your praises to the networks.

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The Mayo Clinic Social Media Network (MCSMN) collaborated with experts at Hootsuite to develop a training program for certification in the basics of social media for healthcare professionals. This online four-hour training, which is available to everyone, is also a prerequisite for our Social Media Residency. The $400 course is included with your Premium Individual Membership and discounted (or FREE) for MCSMN Premium Organizational Members.

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