What Is a Center of Excellence and Why Do You Need One?

Posted by @toffenbacher, Tue, Dec 4 9:37am

Sometimes called a “competency center” or “capability center,” in academia, a center of excellence (COE) brings together people from different disciplines and provides shared facilities/resources. In business, and especially marketing, COEs should go further, in order to do what Gartner describes as, “concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. 

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