Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

What I Learned From 10 Years of Doing PR for Apple

Posted by @DanHinmon, Jul 28, 2016

Interesting lessons from the inside of Apple PR. My favorite:

“Prioritize media influencers. We didn’t work with long media lists. Instead, we focused on a relatively small number of reporters who we believed set the tone for others to follow.”

Liked by Gabriela Mora


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