What Grazia learned from Facebook Live experiment: ‘Longer videos work

Grazia is a fashion and lifestyle magazine, and tucked in this article about Facebook Live there are some valuable lessons for healthcare.

Here are a few of highlights:

Longer videos tended to perform better because they give more time for word of mouth to spread on social media, which is important in building the view count. “The lessons we learned are that half an hour to an hour is best for timings."

To manage the comments coming through during all the videos, Grazia had an editorial staff member on hand curating and texting them to colleagues involved in the live stream.

One of the benefits of Facebook Live is that it offers what audiences often want: a hands-on, more intimate look at what’s happening behind the scenes.

What behind-the-scenes insights can you share on Facebook Live?

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