What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate.

This article explains color theory basics. One tip:

Color can distract the customer away from negative feelings or even persuade them to make a decision or take an action. It’s extremely important to know your target audience when building a social media campaign to decide what colors may be most effective to this end.


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