What Are Hashtags Really For? #Confused #Blessed #NoFilter

Posted by @audreylaine, Jan 31, 2018

Here’s a fun read about what hashtags can and should be used for, as well as what they can’t and shouldn’t be used for.

Here are some good tips from the article:

  • Use hashtags sparingly on Twitter; no more than 2 per post, preferably just one
  • Don’t use tags on paid tweets. They’re proven to dilute your CTA
  • Go nuts on Instagram; 11 hashtags is the optimal number
  • Don’t bother tagging on Facebook. Research shows your post will do better without them
  • Use CamelCase to keep longer tags legible (Remember the “susanalbumparty” debacle?)


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