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Dan Hinmon, MCSMN Director

Posts: 2376
Joined: Apr 13, 2011

Want Your Executive to Invest More in Social Media? Follow This Advice

Posted by @DanHinmon, Mon, Aug 7 1:20pm

In this interview with Amber Naslund, Amber outlines some key concepts for how to get executive support for your social strategy.

One over-riding concept: “A smart social team will tell the CMO they want to ladder up their goals to marketing goals, which then ladder up to business goals.”



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