A wide-ranging study by Spredfast shows that taking a Facebook-and-Twitter-only approach to social is outdated.
In Spredfast’s Smart Social Report, the company took a look at social performance by vertical. Spredfast noted that businesses can look to sports leagues and teams to lead the way when it comes to embracing a cross-platform approach.
Do you follow a sports team that is doing innovative work in social media? Let us know in the comments.