Video or Images: Which Performs Better in Facebook Ads?

Posted by @audreylaine, Mon, May 21 8:54am

The folks at Animoto “set out to take Animoto’s HubSpot-inspired video templates for a spin.” They ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content — when it worked, when it didn’t, and how to optimize its performance.

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