Using the Archetype Wheel to Develop a Well-Rounded Digital Brand

Thanks to @Lisa_Ramshaw for pointing us to this blog by Kristina Garla (@KGarla). Kristina's point: The archetype wheel can be an extremely useful tool for helping guide the development of your digital brand. This blogpost builds on her presentation to #MayoinOz in September. Are your patients magicians, lovers, or rulers?

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