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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011

Use These Words At The End Of Your Emails To Increase Your Chance Of G

Posted by @DanHinmon, Mon, Mar 27 12:33pm

It may seem like an inconsequential part of your message, but the closing of your email has an impact on whether you’ll get a response.

Analyzing more than 350,000 email threads, Boomering data scientist Brendan Greenley and his team found that emails that included a closing saw a higher rate of response when compared to the average response rate of all emails, which was 47.5%.

An expression of gratitude resulted in a 36% increase in average response rate. “Thanks in advance” scored highest, with a 65.7% response rate. “Thanks” got 63%, and “thank you” received 57.9%.

Generic sign‐offs, such as “kind regards,” “regards,” and “best regards,” had the lowest response rates. And a simple “best” received the worst response rate among popular email closings, at 51.2%.

The right closing could impact your patient/customer emails and automated marketing campaigns.

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Erik Bergstrom
@erikbergstrom

Posts: 34
Joined: Nov 20, 2015
Posted by @erikbergstrom, Tue, Mar 28 8:10am

Thanks for confirming my decade-long dislike of the “best” closing. 🙂


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011
Posted by @DanHinmon, Tue, Mar 28 9:28am

You’re welcome, @erikbergstrom.

Kind regards!

Dan


Erik Bergstrom
@erikbergstrom

Posts: 34
Joined: Nov 20, 2015
Posted by @erikbergstrom, Tue, Mar 28 11:03am

Well played, sir!

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