It may seem like an inconsequential part of your message, but the closing of your email has an impact on whether you’ll get a response.
Analyzing more than 350,000 email threads, Boomering data scientist Brendan Greenley and his team found that emails that included a closing saw a higher rate of response when compared to the average response rate of all emails, which was 47.5%.
An expression of gratitude resulted in a 36% increase in average response rate. “Thanks in advance” scored highest, with a 65.7% response rate. “Thanks” got 63%, and “thank you” received 57.9%.
Generic sign‐offs, such as “kind regards,” “regards,” and “best regards,” had the lowest response rates. And a simple “best” received the worst response rate among popular email closings, at 51.2%.
The right closing could impact your patient/customer emails and automated marketing campaigns.