Two thirds of marketers unhappy with social media tools

Posted by @audreylaine, Tue, Jul 24 8:42am

What would your social marketing operation look like if you didn’t have any third-party tools at your disposal?

It’d be a frustrating exercise in spreadsheets, walled gardens, data silos and multiple tabs.

Yep, third-party tools have become an indispensable part of even the smallest brand’s social marketing activities. Which makes new research from Sprout Social slightly alarming.

The social media management platform surveyed 2,000 social marketers to put together their 2018 Sprout Social Index, and found that just 33% of them were happy with the range of software they had at their disposal.

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