Twitter’s Sarah Personette: Video and ‘Brand Purpose’ Will Continue to Take Center Stage

Posted by @Margaret_Marie, Dec 28, 2018

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for advertisers and publishers. Sarah Personette, formerly COO of Refinery29, joined Twitter in October as its new global head of Twitter’s client solutions.

For the last few months, Personette has spoken with advertisers about what’s working at Twitter and how they’ve changed as a platform amid a crackdown on influencer fraud and promoting healthier conversations. This interview has been lightly edited and condensed for clarity…

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