Dan Hinmon, MCSMN Director

Posts: 2848
Joined: Apr 13, 2011

Twitter Resolves Video Ad Campaign Reporting Bug

Posted by @DanHinmon, Dec 27, 2016

Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. 7 and Dec. 12, but the social network did not offer further details.

A “person familiar with the matter” told Alex Heath of Business Insider that video advertising metrics for some brands were inflated by as much as 35 percent during the time period cited by Twitter.


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