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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2469
Joined: Apr 13, 2011

Twitter Doubles Character Limit to 280, Says Longer Tweets Drive More Engagement

Posted by @DanHinmon, Nov 9, 2017

It’s official. The apocalypse is here. Can’t say they didn’t warn us.

Twitter has doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement.

How do you feel about it? The end of the world? Or some welcome extra digits?

COMMENT

Posted by @MarieEnnisOConnor, Nov 10, 2017

I welcome a few extra characters when I’m tweeting, but boy, it’s slowing down scrolling through my twitter feed when I am reading others’ tweets!

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Megan Rowe
@MeganRowe

Posts: 244
Joined: Nov 07, 2012
Posted by @MeganRowe, Nov 13, 2017

I liked the character limit and the emphasis on brevity. Twitter was the one platform where I could insist on it. But I have to admit it will be nice to have a few extra characters, especially for those times when I had to leave out a hashtag or mention.

I haven’t noticed a ton of people or brands using the longer tweets yet, and they look a little odd in my feed. But I’m sure they’ll catch on.

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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2469
Joined: Apr 13, 2011
Posted by @DanHinmon, Nov 13, 2017

I’ve enjoyed your comments @MarieEnnisOConnor and @MeganRowe On one tweet last week I tried to fill all 280 characters and it was painful. So many letters! I hope Twitter is right that most will use just a few more digits. I’ve always enjoyed the brevity.

Posted by @MarieEnnisOConnor, Nov 19, 2017

Now I’ve had time to think about it, I’m warming to #280 🙂 https://medium.com/@JBBC/twitter-280-just-because-you-can-doesnt-mean-you-should-2a54d9000ecc

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