While the video explosion has driven significant jumps in engagement and popularity for Facebook, Snapchat, and Instagram, Twitter has seen comparatively smaller growth.
In a series of recent announcements, Twitter has unveiled a range of important changes to several of their video options:
• 140 second videos.
• Vine will include a “watch more” prompt that will allow viewers to go beyond 6 seconds.
• A new “Engage” app, meanwhile, makes it easier for influential users to be able to keep track of their tweet mentions and get more of an understanding of what their followers are interested in.
• A new ‘Watch Mode’ within Twitter will highlight similar content to that which you’re viewing in order to boost on-platform video consumption.
This article provides more details.