Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Per

Posted by @DanHinmon, Jun 17, 2016

Twitter and video company Innovid have announced a partnership that gives Amplify advertisers—Twitter’s premium offering that runs preroll ads before video clips from 300 media partners including AOL, BuzzFeed and ESPN—viewability stats and numbers about who is watching their ads. Amplify is a revenue-sharing program that splits ad money between content creators and Twitter.


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