Turn Your Customers into Your Community
Who is the world's largest toymaker?
Are you surprised to learn it's Lego?
This insightful article tells how Lego went from near-bankruptcy two decades ago to the world's largest toymaker by tapping into their customers and building a community.
Says the article: "In the next decade, collaboration with customers - think "patients" - will become both easier and more vital. To not just respond to this shift but to embrace it, here are the three crucial lessons to consider."