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Turn Your Customers into Your Community

Who is the world's largest toymaker?

Are you surprised to learn it's Lego?

This insightful article tells how Lego went from near-bankruptcy two decades ago to the world's largest toymaker by tapping into their customers and building a community.

Says the article: "In the next decade, collaboration with customers - think "patients" - will become both easier and more vital. To not just respond to this shift but to embrace it, here are the three crucial lessons to consider."

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