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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2376
Joined: Apr 13, 2011

To AMP or Not to AMP: What is Best for Your Website?

Posted by @DanHinmon, Dec 13, 2016

AMP is a ghost website specifically designed for mobile devices. It is a stripped down version of your main website. This leaner website loads faster on mobile, hence the name – “Accelerated Mobile Pages.”

If you’ve seen the letters AMP on the search results on your smartphone, this article provides pros and cons related to the Google option.

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