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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2344
Joined: Apr 13, 2011

This Simple Email Subject Line Can Get You an 80% Open Rate

Posted by @DanHinmon, Wed, Jul 5 12:25pm

Read the whole article to get the philosophy behind this, but to jump straight to the point:

After sending over 80,000 cold email campaigns, testing as we went along, we have landed on this simple formula:

(Name of recipient) x (Name of Sender)

So, for example, the subject line would just say: Lee x Megan.

What do you think of this approach?

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