If you’ve been obsessing about your Facebook reviews, you may be focusing on the wrong site.
According to the 2018 Online Reviews Survey by ReviewTrackers, Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business—more than those consulting any other review site.
Another consideration: Google has placed greater emphasis on reviews as one of the major factors influencing organic search results.
Liked by Lisa Anderson