This new study challenges what we know about color and type

Posted by @audreylaine, Thu, Feb 7 8:20am

In 2016, Google tried a startling experiment on some users: It turned all of its search result links black instead of blue. The look didn’t stick around; Google results are blue to this day. But the test did tease an interesting question that the web design community has debated for years: Are blue hyperlinks bad? The latest research on the topic says no–and it challenges long-held beliefs about using color in typography.


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