Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook?
To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garner the most likes, shares, and comments on Facebook.
Top phrase by a wide margin? “will make you”
The worst performing phrase? “control of your”
Read the article for the other best and worst phrases.