This Is The Secret To Thumb-Stopping Content Marketing

Ad blockers, short attention spans, and small screens—these are but a few of today’s most common obstacles posed to content marketers, all leading to the overarching question: how do we build a relationship with people on a six-inch screen?

At SMWNYC, Steve Ellis, CEO and Founder of WHOSAY, set out to answer this question with the help of two creative experts, Matt Patrick, Creator and Narrator of the YouTube series, “Game Theory,” and Charlie Todd, Founder of Improv Everywhere.

This article shares some key takeaways from the session.

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