This doctor posted online in favor of immunization. Then vaccine opponents targeted her

Posted by @audreylaine, Wed, May 15 10:22am

Dr. Monique Tello was attending a medical conference last fall when a speaker on social media suggested the physicians search themselves on Google. Why not, thought Tello, an internist at Massachusetts General Hospital.

She was stunned by what she found.

More than 100 negative one-star reviews and derogatory comments had been posted about her on popular physician rating websites.

Tello soon discovered these comments were not from people who had been her patients, she said, but instead from anti-vaccine activists. The reviews on the websites Vitals and Healthgrades began pouring in last August, soon after Tello wrote pro-vaccine commentary on another doctor’s Instagram account.

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Such an important article with many points, but I will make one.

We need to learn from how the anti-v community approaches social media, especially in how they coordinate their efforts. Specifically, organizations and their staff need to respond to disinformation with a coordinated Tsunami of valuable information. Organizations, if they coordinate their social media platform with their website platform and their staff's social media voice, and with other organizations can simply drown out the false information.

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Thanks for these suggestions @matthewrehrl. Do you know of any examples of an organized effort to coordinate responses to anti-vaxers so that we can drown out the false information?

Liked by Matthew Rehrl

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I work in a hospital and witnessed a new-born bub with whooping cough that was totally preventable if the mother had been vaccinated. These ant-vacers just need to see this person and they would soon change there mind. Sheer madness.

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@DanHinmon

Thanks for these suggestions @matthewrehrl. Do you know of any examples of an organized effort to coordinate responses to anti-vaxers so that we can drown out the false information?

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I have on my to-do list the possibility of meeting with 2-3 groups to create something I call SMASH ( Social Media Action for Statewide Health) which would start with in-person connecting the social media gatekeepers of 3-4 different larger organizations to leverage and simultaneously post actionable content as a group.

Of note, usually, the CEOS and senior leadership already know and trust each other pretty well; the key, however, is to convince them to have their own gatekeepers coordinate mutually beneficial efforts (vaccines, injury prevention, cancer screening, distracted driving, suicide prevention, drug disposal etc etc). things that are non-medically controversial and community positive.

The idea is if we can put together a core group of gatekeepers together ( public health department, 2-3 for-profit orgs, 1-2 medical schools) then these gatekeepers can coordinate a social media campaign with shared trustworthy content. Once the trust between the gatekeepers is there, with the support of their individual leadership, then the sky is the limit.

I probably wouldn't start with vaccine stuff. One of the conceptual examples I want to show folks are the #80inEveryCommunity campaign

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@martony

I work in a hospital and witnessed a new-born bub with whooping cough that was totally preventable if the mother had been vaccinated. These ant-vacers just need to see this person and they would soon change there mind. Sheer madness.

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I agree. It’s madness and incredibly sad. Also maddening because you never know who isn’t vaccinated in the public. I have 8-month-old twins who were born prematurely and are therefore immunocompromised. We chose a daycare that requires documentation of vaccination upon enrollment. I can’t risk exposing them to illnesses that could be prevented.

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@matthewrehrl

I have on my to-do list the possibility of meeting with 2-3 groups to create something I call SMASH ( Social Media Action for Statewide Health) which would start with in-person connecting the social media gatekeepers of 3-4 different larger organizations to leverage and simultaneously post actionable content as a group.

Of note, usually, the CEOS and senior leadership already know and trust each other pretty well; the key, however, is to convince them to have their own gatekeepers coordinate mutually beneficial efforts (vaccines, injury prevention, cancer screening, distracted driving, suicide prevention, drug disposal etc etc). things that are non-medically controversial and community positive.

The idea is if we can put together a core group of gatekeepers together ( public health department, 2-3 for-profit orgs, 1-2 medical schools) then these gatekeepers can coordinate a social media campaign with shared trustworthy content. Once the trust between the gatekeepers is there, with the support of their individual leadership, then the sky is the limit.

I probably wouldn't start with vaccine stuff. One of the conceptual examples I want to show folks are the #80inEveryCommunity campaign

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This is a good initiative @matthewrehrl and I think long overdue. We should be working with other hospitals, non-profits, and government agencies to spread a consistent message on common health concerns. The #80inEveryCommunity campaign is a great place to start. Perhaps we can use this community to garner support. Keep us posted!

Liked by Matthew Rehrl

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I sometimes wonder if even the term/hashtag antiV should stop being used, . The antiV term has such negative connotations (basically implying these people are so ignorant) it may help bond and strengthen their community. A master list of 10-20 government webpages should be the consistent default response/link to every post challenging the science of vaccines, strengthening these webpages search rankings, etc. These links should also be placed on trusted healthcare organizational websites. It wouldn’t be 100%, because search engines have an echo chamber effect, but eventually it may drown out some of the misinformation.

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As an aside, here is one of those 10 web pages – the CDC information page: http://www.cdc.gov/vaccines/vac-gen/default.htm

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It would be powerful if every moderator on every Facebook hospital account respectfully referred anti-vaxers to this CDC information page. That would be an amazingly consistent message. I like this idea @matthewrehrl.

Liked by Matthew Rehrl

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