These Emojis Can Increase Click-Through Rates, According to New Data

Posted by @audreylaine, Apr 9, 2018

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.

That same study also found that emojis can help portray your business as friendlier: participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis.

Do you use emojis in your posts? Why or why not?


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