Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Theranos and the Dark Side of Storytelling

Posted by @DanHinmon, Oct 18, 2016

You’ve probably heard of Elizabeth Holmes, CEO of medical technology company Theranos, who is now being sued for securities fraud.

“Like any powerful tool,” writes Jonathan Gottschall, “humans can wield stories for good or ill. It’s time to grapple with the dark side of story…

“The Theranos debacle shows how important it is to build this culture on a rock-solid ethical foundation. Now is the time to acknowledge how tempting it can be to deploy story—as con artists do—as a weapon of psychological and emotional manipulation.”


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