To thrive, you need press coverage. But, unfortunately, coverage doesn’t just come naturally — you need to work for it.
Enter: The press release.
Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
In this guide to press release distribution, HubSpot helps you put together a plan of action that results in coverage.