The Ultimate Emoji Guide for Marketers

World Emoji Day is July 17. Did you even know there was such a thing? Emoji's have taken the digital world by storm. There’s a time and a place for these emotional symbols – and they don’t work for every brand. Is there a way to incorporate them into your marketing strategy?

This article explores how brands can figure out whether emojis are right for them, whether to implement existing or custom emojis, and how marketers can ensure consumers use them.

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