Jay Baer writes: “My friend Scott Stratten talks about the principle of Brand Pulse. He says that every interaction between a brand and a consumer either increases that person’s affinity for the brand, or reduces it. There is no “neutral” gear in our feelings about companies, only “forward” and “reverse.”
“If you post something irrelevant, pointless, or worse in social media, the pulse slows. If you post something interesting and useful (a Youtility, if you’ll excuse the reference), the pulse quickens.”
His point: When you post on social is not nearly as critical as what you post.
Thanks to @cynthiamanley for drawing our attention to this article by posting on LInkedIn.