Recently, HubSpot analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2018.
More specifically, they found tweets with no hashtags averaged 1.7 interactions per tweet. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet. That’s almost 12x higher engagement with the right hashtag.