Dan Hinmon, MCSMN Director

Posts: 2846
Joined: Apr 13, 2011

The Thoughtful Way to Use GIFs for Your Marketing

Posted by @DanHinmon, Dec 10, 2015

GIFs are often looked at as silly and unprofessional, but they can actually be used thoughtfully to help your stand out on social media and better connect with your audience visually, says this article.

Here are 4 tips to keep in mind if you decide to use GIFs.

Liked by Liana Neri


Very interesting and helpful to read this article. I’ve always thought them
silly and annoying, but this article has made me see GIFs in a whole new
light. Now all I need is consensus on how to pronounce it – with a hard or
a soft G!

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I know just what you mean, @MarieEnnisOConnor. I hate sounding like I don’t know what I’m saying. Fortunately, looks like Wikipedia thinks we can do either:

The Graphics Interchange Format (better known by its acronym GIF /ˈdʒɪf/ JIF or /ˈɡɪf/ GHIF) is a bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.

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