Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

The State of User Experience: What Visitors Expect From Sites

Posted by @DanHinmon, Oct 27, 2015

Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?

In a recent survey consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.

The next most important element is fresh and updated content (43% of respondents rank it as the top factor), followed by a consistent mobile to desktop experience (23%), and personalized content (15%).

Some clear benchmarks to use to assess your hospital’s website.


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