Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?
In a recent survey consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.
The next most important element is fresh and updated content (43% of respondents rank it as the top factor), followed by a consistent mobile to desktop experience (23%), and personalized content (15%).
Some clear benchmarks to use to assess your hospital’s website.