The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]
Buffer has compiled a HUGE report, for which they surveyed 1,796 marketers from businesses of all sizes. The three key takeaways are:
- There are huge opportunities in the messaging space (only 20% of marketers have used messaging apps for marketing).
- Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business.
- Engagement is the #1 way to measure ROI from social media advertising.
I encourage you to take a look at the report. Its graphs and charts are enlightening.