The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Posted by @audreylaine, Jan 19, 2018

Buffer has compiled a HUGE report, for which they surveyed 1,796 marketers from businesses of all sizes. The three key takeaways are:

  1. There are huge opportunities in the messaging space (only 20% of marketers have used messaging apps for marketing).
  2. Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business.
  3. Engagement is the #1 way to measure ROI from social media advertising.

I encourage you to take a look at the report. Its graphs and charts are enlightening.


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