Dan Hinmon, MCSMN Director

Posts: 2848
Joined: Apr 13, 2011

The State of Digital Video Advertising

Posted by @DanHinmon, Nov 11, 2015

Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.

The report was based on data from an annual survey of nearly 300 brands, agencies, and publishers.

One tip: Buyers, agencies, and brands are all most optimistic about the growth of mobile video advertising, with more than 60% of respondents in all three groups expecting budget increases.

Are you increasing your ad spend on videos?


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