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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Posted by @DanHinmon, Tue, May 30 10:03am

Buffer cut posting frequency by more than 50% on Facebook and began to focus on quality over quantity. The result: A 3x increase in reach and engagement.

This post shares the data behind that growth and takes you behind the scenes of Buffer’s latest Facebook posting strategy.

What tips do you find useful?

 

 

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Wed, May 31 6:40am

Definitely a great article to bookmark for the next time we get asked to post something that doesn’t fit within our strategy. We post probably 8-12 times per week on Facebook. It’d be interesting to see how this experiment goes for a page that’s not already posting as frequently as Buffer.

Curated content can be hit or miss for us. The reach is never terrible, but it’s not always great either.

I found waiting at least 24 hours before boosting anything helps increase organic reach. If organic reach still seems to be increasing quite a bit after 24 hours, I wait another day.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Wed, May 31 9:17am

Great tips, @MeganRowe. Have you seen a drop in organic reach in the past year? Would you consider testing the Buffer experience by reducing your frequency?


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Wed, May 31 1:38pm

We were seeing a drop until we started posting more (aiming for 12-15 posts per week instead of 7-10). It’s hard to say if reach per post is really dropping without a careful comparison of similar pieces of content. Photos definitely don’t seem to do as well as they used to.

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