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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

The Psychology Of Shareable Content

Posted by @DanHinmon, Thu, Mar 23 10:16am

What makes people want to share content with others, and how can you use this to your advantage?

According to one report by researchers at UCLA, this urge to share tends to creep up with three main “types” of content—those that fulfill one or more of the following functions: utility, entertainment, and inspiration.

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Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 131
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Thu, Mar 30 6:44am

Good tips Dan – also The New York Times did a fascinating study a few years ago on the psychology of social sharing. It revealed that people want to connect to other like-minded people and they want to support issues they care about. Above all they want to share content that will be useful for those others in their network.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Thu, Mar 30 11:05am

Thanks for that reminder, @MarieEnnisOConnor. Can’t think of a field that meets these criteria as well as healthcare.


Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 131
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Thu, Mar 30 11:15am

Which is why social media’s impact on healthcare can be so far reaching

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