Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

The Optimal Post is 7 Minutes

Posted by @DanHinmon, Aug 30, 2016

What is the ideal length for your blog posts? 400 words? 800 words? 2,000 words?

Editors at Medium have discovered that the ideal post on Medium is 7 minutes, but add this caveat:

This doesn’t mean we should all start forcing our posts to be 7 minutes! There is enormous variance. Great posts perform well regardless of length, and bad posts certainly don’t get better when you stretch them out.

What it does mean is that it’s worth writing however much you really need. Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience. It’s just math.


Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.