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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2219
Joined: Apr 13, 2011

The Modern Press Release: Two Don'ts and Three Do's

Posted by @DanHinmon, Thu, Jul 27 12:35pm

Here are the key messages of this article.

Don’t:

  • Don’t send non-news—period. Your news editor is asking “Why should I care? Why should my readers care?”
  • Don’t badger the press.

Do:

  • Post your releases on your website
  • Refine your targets.
  • Consider alternative angles.

What would you add?

 

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