Share this:

Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

The Latest Facebook News Feed Update – Should You Panic?

Posted by @DanHinmon, May 2, 2016

Now Facebook will monitor the average time spent viewing an article to inform the level of interest instead of measuring link clicks, comments, or reactions. Time measurement will begin once the page is fully loaded and take into consideration length of articles.

What does that mean for you? You’ll need to hone your messages for a specific audience instead of focusing on reaching as many people as possible.

Liked by Megan Rowe

Comment


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, May 3, 2016

Does this mean using the audience targeting feature on posts? I have always felt like, since it was only based on location, age and gender, that targeting was too vague to be very useful. Some of our most passionate Facebook fans live several hours away, so while they might not use a new primary care clinic, they might still be engaged enough to share the post for friends and family who do live closer.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, May 3, 2016

Hi @MeganRowe – are you referring to the targeting feature when you boost posts? Or is there another way on Facebook to focus on age, location and gender?


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, May 3, 2016

When you post from your page (not an ad or boosted, but a regular “free” post), there’s an option to “choose the preferred audience.” I thought you might be saying we should use this more.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, May 3, 2016

Sounds like the article is recommending that, @MeganRowe, but I think it’s also making the point that our posts should not be shotgun, but should fit the personas many have developed for their audience – age, gender, income, type of insurance, interests, etc. The more people spend time reading your posts – assuming that happens because the content is very useful to their situation – the more Facebook will deliver your posts.

How do you currently tsrget your posts to specific audiences?

Liked by Megan Rowe


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, May 3, 2016

It sounds like pages that have already followed widely-known best practices shouldn’t have anything to worry about, then.

We do not have personas (working on it), but we do pay attention to the topics and types of content that get clicks and the ones that don’t, and keep those in mind when creating future content. For boosted posts and ads, targeting widely varies depending on the content.

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.