The Ideal Social Media Post Length: A Guide for Every Platform

Posted by @audreylaine, May 21, 2018

There’s no such thing as too much engagement on social media.

Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about.

This article is a curation of research around ideal character counts (not to be confused with character limits) for posts and other types of content on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.


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