The Facebook Pixel: What It Is and How to Use It
If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.
A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.
This article lists several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.