The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community what is happening in-the-moment. But going live can sometime lose its benefits if it’s not properly executed. Check out these dos and don’ts of going live on social before your brand gives it a try.