Content marketing has grown immensely as the average consumer is exposed to far more content than ever before. This is due to mobile technology developing so people are constantly reading, listening, or viewing content hundreds of times daily. For this reason, the quality of content has had to increase as people have become more specific about the type and quality of content they consume. Far too many brands are wasting money by making huge mistakes in 2019 in their content marketing strategies. Here are some things companies should and shouldn’t be doing.
Liked by Scott, Volunteer Mentor