We’re all part of Facebook groups. Sometimes we’re active members. Other times we join a group and never look at it again. It’s the one part of Facebook that lets us meet people with similar interests and establish a community outside of physical boundaries around a specific topic, geographic area, or both.
Facebook groups give brands a faithful captive audience that ideally will interact and provide feedback on what it loves about your brand, things it doesn’t like, and ways to improve your brand. Another perk is that often Facebook will alert active members that there is a new post.