Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%.
But, just because its a professional network, that doesn’t mean everyone is just waiting for you to pitch them. At the end of the day, it’s still a social media platform. When receiving a connection request, my two biggest pet peeves are:
I spoke with Carlos Gil, author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, who shared his do’s and don’ts for leveraging LinkedIn.
“As I write about in my new book, people today are brands, and they hold more power (digitally speaking) than iconic, global brands such as Coca-Cola and Nike do because people, unlike corporations, are real and relatable. Therefore, due to the rise of internet fame, personal branding, and business thought-leadership, your brand is also your resume and business card.
While having a defined presence on LinkedIn can be a tremendous asset for any business owner by way of new contacts, lead sources, and clients, it’s actually the search engine optimization (SEO) benefit combined with perceived authority in a given industry that can help one rise above the digital noise that’s common elsewhere – such as Facebook, Instagram, or Twitter.”
Read more on The biggest mistake people make on LinkedIn.