The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Posted by @Margaret_Marie, Dec 31, 2018

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future.

As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019…


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