The Beginner's Guide to Google Tag Manager

Posted by @audreylaine, Fri, May 25 11:10am

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience.

However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags.

Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information.

With Google Tag Manager, your whole tagging process becomes much easier. All you do is embed a code into your site pages once, and then each time you want to create a tag, Google Tag Manager codes it and embeds it for you.

Here’s how to use it.

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