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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2376
Joined: Apr 13, 2011

The Art of Scannable Content: How to Write for Today's Online Readers

Posted by @DanHinmon, Jul 12, 2016

There’s no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.

On the internet, the majority of people are skimming. According to research performed by Jakob Nielsen, of the Nielsen Norman Group, only 16% of people online read word-by-word.

Key advice:

• Be concise: say everything you need to say in as few words as possible.
• Write for scanners: most people scan anyway, so why not make it easy for them?
• Use objective language: online, readers trust facts, not hype.

Liked by phorton2

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